SOCIAL MEDIA + ADVERTISING
Social Media Management covers the research, planning, creating and publishing, so your accounts keep moving without the owner finding time between everything else. Meta Ads Management is separate, for when paid campaigns make sense.
The profiles are set up, but posting happens when someone remembers. Content gets made reactively, and the same ideas come around again. Nobody has had time to look at what your audience actually responds to. You are posting without a clear direction, and the work keeps falling back on the owner. You are thinking about ads, or running them without much structure around them.
The first step isn’t another content calendar. It is understanding what the content should say and who it is for.
Ongoing support for content planning, research, captions, branded graphics, basic short-form editing, scheduling, publishing and account support.
Higher tiers can include deeper research, repurposing, community management, analytics and strategy.
Setup and ongoing management for Meta campaigns, including account and tracking review where needed, audience work, campaign structure, basic creative adaptations, testing, optimization and reporting based on the selected plan.
We don’t start by filling a content calendar. We start by understanding what to say and who it is for. How deep the research goes depends on the package.
We look at your current accounts and existing content, your audience, competitors, your industry and relevant trends, and how past posts have performed where data is available. We also review your brand and message, platform opportunities and gaps in the content.
We build a content calendar around what the research shows, your offers and your priorities, not around filling empty days.
We develop captions, CTAs, branded graphics, basic carousels, photo edits and short-form edits within scope, and complete the included revision round.
We schedule and publish the approved content to the managed platforms.
We look at performance where data is available and use it to adjust what comes next.
Organic content and paid advertising do different jobs.
Organic social builds an ongoing presence people can check out. Meta Ads put a specific offer in front of a defined audience. They can complement each other.
We can manage one or both. Each is scoped separately unless your proposal says otherwise, ad spend is paid directly to Meta by you, and no reach, engagement, leads, sales or return on ad spend is guaranteed.
It depends on the selected Social Media Management package. Platform counts and content ceilings are defined in the applicable pricing and scope.
No. When the same core content is cross-posted across managed platforms, it is not counted as multiple original pieces.
No. Ad spend is paid directly by the client to Meta through the client-owned ad account and payment method.
Basic creative adaptations are included within the applicable Meta Ads package ceilings. Substantial video or creative production is scoped separately through Brand & Creative or Video & Media.
Share what you are currently doing, what you would like to improve and which platforms matter to the business.
